"This book is a great resource for independent booksellers who want to work smarter, not harder"--Ann Christophersen, President, American Booksellers Association
Packed with tips and techniques from booksellers nationwide! The fun and easy way(t) to sharpen your bookselling skills To run a successful independent bookstore, you need to be a jack--of--all--trades, from frontlist buyer and inventory controller to merchandiser, marketer, events coordinator, expert salesperson, Webmaster, human resources director, and bookkeeper. Relax! This friendly guide shows you how to wear a dozen bookselling hats and still have time to mingle with customers and keep up with your favorite authors.
Discover how to:
* Advertise and market your store
* Hire and retain employees
* Work with publishers and vendors
* Purchase inventory and manage store finances
* Run a successful store event
* Establish an online presence The Dummies Way
* Explanations in plain English "Get in, get out" information
* Icons and other navigational aids
* Tear--out cheat sheet
* Top ten lists
* A dash of humor and fun
