How the Cadillac Got Its Fins by Jack Mingo - Hardcover Business Nonfiction

Corporate symbols and mass consumer products form our cultural iconography. They generate nostalgia and arouse curiosity. Why are blue jeans blue? Why was Pinto a bad name for an automobile in Brazil? How many passengers does the Goodyear blimp hold? Mingo, whose fascination with pop culture has already begotten Primetime Proverbs: The Book of TV Quotes (1989), answers hundreds of similar questions with brief profiles of 50 of the most popular names in the marketplace--names that, quite literally, have become household words. Though lacking documentation, this book will help answer those endless trivia questions and those pesky homework assignments (that end up challenging librarians rather than teaching students how to use the library). Besides, Mingo's book is just plain fun! David Rouse